Uses and gratifications model
• The need to reinforce a view of personal identify by comparing our own roles and values with similar roles and values represented in the media.
• The need to have companionship and interactions with others. Media being used to aid social contact.
• The need to be informed.
• The need for entertainment and diversion.
Monday, 28 November 2011
Audience - Two-step flow model
• The text does not directly go into audience’s head – it is mediated by “opinion leaders” who communicate it to those who have influence.
• Audience then received information directly from the media but influenced with the ideas and thoughts from opinion leaders rather than a direct process.
• The text does not directly go into audience’s head – it is mediated by “opinion leaders” who communicate it to those who have influence.
• Audience then received information directly from the media but influenced with the ideas and thoughts from opinion leaders rather than a direct process.
Tuesday, 22 November 2011
Target Audience Profile
- Age
- Location
- Class
- Ways of consuming films
- Interests
- Values
- Beliefs
- Other films they enjoy
- settings
- plot
- characters
- actors
- music
An analysis of what you are going to take from this.
Wednesday, 16 November 2011
List of Thriller Films
Black Swan
Shutter Island
The Talented Mr Ripley
The Game
Fatal Attraction
The Departed
Cape Fear
Diabolique
Memento
The Usual Suspects
Taxi Driver
Mulholland Drive
Pi
Requiem for a Dream
Following
The Sixth Sense
Donnie Darko
Unbreakable
Jacob’s Ladder
The Machinist
Hard Candy
Frailty
Shutter Island
The Talented Mr Ripley
The Game
Fatal Attraction
The Departed
Cape Fear
Diabolique
Memento
The Usual Suspects
Taxi Driver
Mulholland Drive
Pi
Requiem for a Dream
Following
The Sixth Sense
Donnie Darko
Unbreakable
Jacob’s Ladder
The Machinist
Hard Candy
Frailty
Monday, 14 November 2011
Places for Audience Research
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